Attiva Plus and Lorenzo Lotti for Sports and Tech
- 05 June 2024
-
Close to sport as a vehicle of wellness and healthy lifestyle, Attiva Plus is pleased to announce the collaboration with Lorenzo Lotti, among the most famous and appreciated runners at the national level, absolute Italian champion 2023 of 100km.
Born in '86, Lorenzo not only lectures in Mechanical Technology but is also a Sports Councillor and athlete with, to his credit, multiple marathons in Italy and around the world. In September 2022, he entered the Guinness World Record by pushing his son with a stroller and placing first in his specialty (and second overall at the marathon). On his social channels (lorenzo_lotti_sempredicorsa), Lorenzo expresses his passion for running by recounting his journey as a marathon runner and making available to the community, useful tips for training safely and following a balanced diet.
Born in '86, Lorenzo not only lectures in Mechanical Technology but is also a Sports Councillor and athlete with, to his credit, multiple marathons in Italy and around the world. In September 2022, he entered the Guinness World Record by pushing his son with a stroller and placing first in his specialty (and second overall at the marathon). On his social channels (lorenzo_lotti_sempredicorsa), Lorenzo expresses his passion for running by recounting his journey as a marathon runner and making available to the community, useful tips for training safely and following a balanced diet.
Due to Lotti's credibility as an authoritative and spontaneous sportsman, in competition as well as in everyday life, Attiva Plus chose to collaborate with Lorenzo to promote some of the brands' portfolio products. With this in mind, content was created that speaks to the end consumer through a direct approach via Instagram channels.One example, are Shokz's OpenRun Pro bone-conduction headphones that allow runners to train safely while listening to music and, at the same time, be aware of surrounding noises. Or the Ninja Blast handheld blender and blender, the perfect ally for making tasty and healthy protein bars for post-workout consumption. Publications will continue with the GoPro HERO12 Black for recording the most iconic moments of one's competitive activities, and Segway-Ninebot's F2 PRO kickscooter, the ideal companion for quick and agile urban movement.
Collaboration with trained and recognized athletes and references makes it possible to effectively tell the peculiarities of the products distributed to a specific target of customers in the right language. Enhancing the value of entrusted brands is one of Attiva's goals, and the partnership with Lorenzo Lotti helps us to tell with originality the technology and solutions proposed.
Collaboration with trained and recognized athletes and references makes it possible to effectively tell the peculiarities of the products distributed to a specific target of customers in the right language. Enhancing the value of entrusted brands is one of Attiva's goals, and the partnership with Lorenzo Lotti helps us to tell with originality the technology and solutions proposed.
